AI is set to transform marketing, or so it says. But what progress are successful scale-ups making in developing personalized relationships at scale and at a limited cost? Can predictive analytics automate tasks and gain deep customer insights, resulting in higher efficiency and conversion rates? And create high-quality content without missing the mark?
In the run-up to the SaaS scale-up event B2Brocks I asked a number of speakers about AI. I am curious how they apply AI and what their experiences are in practice.
From content plans to translations
First up, I’m speaking to Julia Goelles , VP Marketing at Parloa. Parloa is a leading Conversational AI SaaS platform that empowers businesses to have better conversations with customers.
In such a company, it will come as no surprise that all team members – from the content team to field marketing and performance marketers – are using AI to support content creation. For this, as in many companies, ChatGPT and Open AI are used. This starts with generating ideas for content plans to optimizing texts or checking translations with the help of AI.
Big impact on content
At Parloa, the IT team is deployed to use generative AI safely and reliably for content creation, by ensuring it is not used to train data. While it may seem obvious, Julia updated 2024 mobile phone number data sees content as one of the areas where AI has a big impact in marketing: after all, content fuels every marketing function and project.
While ChatGPT and OpenAI are used for textual content
, ElevenLabs and RaskAI are being tested for video translation and subtitle creation. Julia points out: “We have also explored the dubbing capabilities of these tools. ale malo ma le tekonolosi mana There is still a lot of manual work involved, but I am sure that in just a few months these features bw lists will improve significantly and make life much easier for marketers.”
Also read: These are the 100 most popular AI tools of 2024
To make marketing workshops and campaign planning meetings more efficient, Miro is a handy AI-based tool that allows you to cluster everyone’s input and organize team members’ thoughts into actionable categories. “This has proven to be incredibly useful,” says Julia.
