Website traffic measurement lets you know how many people are finding your brand. You have the power to measure your site and your competitors’ sites when you use the right tools.
There are plenty of website traffic measurement tools out there, but it’s important to know which ones are worth using. Here’s everything you need to know about website traffic and what to do with the data you find.
Define website traffic
Traffic refers to the number overseas data of people who visit your website for one reason or another. Users may search on Google for a specific product or service you provide, or someone may discover your website through keywords on a page .
These are just two of the many ways someone can find your website.
Types of website traffic
Understanding the types of website traffic will help you refine your SEO marketing strategy and ensure you’re reaching your target audience. The details below outline the common forms of online traffic.
- Organic traffic refers to the number of users who discover your site through search engines .
- Direct traffic includes users who type your website URL into a browser’s address bar.
- Referral traffic represents users who arrive at your site through backlinks.
- Paid search traffic comes from people clicking on an ad.
- Social media traffic comes from users clicking on links on Facebook and other social networks .
- Email traffic means your potential customers are using promotional links to reach your website.
Best Methods to Analyze Your Website Traffic
By learning about your business’s website traffic, you can learn more about the effectiveness of your current marketing strategy.
Reviewing traffic data helps you determine which marketing channels could use some improvement. Consider the following options for tracking traffic to your business website.
1. Website creation tools
If you’re one of the millions of people using WordPress to launch a business website, you might be wondering whether your site’s traffic is closer than you think.
Website builders like WordPress, Wix , Squarespace , and Weebly offer a user-friendly experience to launch a brand, create content, and spread the word about your mission. In addition to site templates, these platforms are known for their dashboards that contain statistical information.
It’s free to log in to your profile and review your website traffic data. You can also take a closer look at how many comments and engagements you have pending review.
Your website building platform can give you traffic information from the past week so you know how your latest posts and updates are performing.
2. Google Analytics
Google Analytics is your best friend when it comes to website traffic. This online application provides real-time information on how users when many ignore the differences in collecting access your website pages. This data is invaluable in helping you identify new ways to target your outreach.
With Google Analytics, you embed a unique code into the pages of your website. This code records the number of visitors to your site and how they got there.
Google Analytics is available in both a free version and a paid subscription. Start with the free version until you discover the need to upgrade to Google Analytics 360, which is aimed at larger businesses.
3. Google Search Console
It’s no surprise that Google, as a technology leader, offers you more than one resource to evaluate the performance of a website. Google Search Console is a tool that presents you with traffic information from an interesting perspective: at the search query level .
Google Search Console differs asb directory from Google Analytics in the information used to generate a performance report. You can use Google Search Console to see how pages rank relative to others in search engine results and observe organic traffic statistics in a few steps.
