Facebook needs no introduction today. it is the most popular and used social media in the world with almost 3 billion users connected monthly. In almost 15 years of activity it has stored an extraordinary amount of data about. Us that is available to companies and professionals who want. In recent years, Facebook’s advertising platform has included many interesting options for making increasingly targeted and high-performing campaigns, with the possibility of creating real funnels within the platform or integrated with cross-channel marketing mix activities.
What to post on Facebook
The main mistake that most companies make on social media is to communicate only to sell and not to help potential customers.
In any case, the best performing content formats are:
Short videos,
Long videos,
Post with photo,Textual posts,Posts with external links.
On the rise we definitely have stories and reels. In short, the current trends are due to Meta’s social media chasing Tik Tok The contents we publish do not have to sell but, if they want to be successful, they must have this purposebe useful and relevant.be creative.to thrill the audience.promote products and/or brands (last but not least
Very often you hear the guru of the moment say that this social network is dead, that is, that it is no longer used by people. Nothing could be more false. Today, nearly 40% of people in the world regularly use a Facebook account every month. Over 3 billion active users.
Of course, it is true that many young people have moved to more intuitive and faster social networks, such as Instagram, but this is also the segment of the population that buys less, because it has less economic availability.
The problem today in these media is that free visibility is very limited by which have made what is called organic visibility, that is, free visibility, increasingly competitive.
Therefore, it has become increasingly important
Organic Reach vs Paid Reach
Let’s start with the definitions: coverage is a parameter that indicates the number of unique users who have viewed our content on a social network. Impressions are instead the total number in which a content has been viewed.Organic reach is the number of unique users who were shown unpaid posts from your Page.
Paid reach is the number of unique users who were shown paid posts from your Page.All successful social networks have more or less the same story at the beginning they are free for everyone to attract companies, creators and users and give a lot of visibility, then when they want to start monetizing, they reduce the organic reach of the posts.
Furthermore, the increase in users and companies and therefore content, reduces the visibility of posts, because there is more competition!
Special databases are among the many services offered by the latest mailing database. Those who want to tackle the issues facing the younger generation special database should fit into this particular group. The most recent database currently contains a small number of specialized services in this area. But we can assure you that it will happen eventually.
On Facebookwith organic reach
alone, you won’t get anywhere. When you publish an organic post, you can only hope that 5-10% of your followers will see it.
You have to pay, there is no other solution, Facebook is not a non-profit organization but a paid media.
My advice is to create a paid editorial line and then, at most, insert non-sponsored posts. Creating only an organic editorial line from 2018 no longer makes any sense.
Facebook Marketing: What It Is and How to Do It
Advertising is different from With Google Ads you can hit the target based on the keywords searched in the search engine (conscious demand).
Facebook Ads, on the other hand, allows you to bj lists stimulate latent demand , that is, to facilitate discovery by intercepting users who are not looking for services or products at that precise moment, but who might be interested in or need them.
To reach the right target with precision, Facebook Ads allows for extreme profiling based on various factors, such as demographics, interests, preferences and connections.
Furthermore, custom audiences are increasingly top contact center optimization tools for 2024 strategic, that is, audiences that already know your brand and interact with it. Targeted campaigns on this type of audience often bring excellent results.
Facebook Marketing Strategies Businesses and Professionals
Today, social media such as Facebook give millions of companies and professionals the opportunity to reach their target audience with their content, services and products.
This happens in a few clicks and at the speed of light. At the same time, however, users can interact with brands and can communicate directly with them.
strategy ? Let’s analyze a possible strategy step by step:
- first of all we have to “draw” the buyer personas or target audience, that is, we have to know who our potential customer is.
- secondly we need to understand their needs and requirements,
- then we need to buildthat can be in various formats: audio, video or text.
We must have only one goal: to solve the problems of our typical customer . In this way we will emerge from the background noise and become relevant for our potential customers.
How to Increase Revenue with Facebook
I am often asked if you can sell directly on Facebook?
The answer is complex, but it tends to be NO. At least at first. It takes a lot of time, a lot of patience and a good budget to do it.
Today, there are more and more companies that invest ever-increasing budgets, which means that costs
