Having a Facebook page is crucial to ensure good communication with the public, whether customers or prospects. Unfortunately, increasing your notoriety and building a community is not an easy task. Fortunately, there are different practices that have proven their effectiveness to attract hundreds, even thousands of fans to a Facebook page in a short time. Here they are!
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1) Complete your company information
A poorly filled out page will not gain visibility on Facebook and will be poor in terms of SEO. Therefore, remember to complete all the information related to your business. If you want to be on the right track, fill in your address , your phone number , your hours and the biography of your company. Also, don’t forget to include attractive visuals that represent your company and to link your Facebook page to your website .
2) Organize contests
Setting up a contest is a great way to engage your community on Facebook and increase the number of likes at the same time . To do this, don’t hesitate to offer gifts or services in exchange for their participation. Once the contest is over, don’t forget to post a photo of the winner drawn at random.
3) Use comments to increase your web traffic
As you know, links posted on pop up or not pop up Facebook are not effective enough in terms of “ reach ”, unlike videos and images. And yet, publishing a link is essential to bring traffic to your website . So, how can you make it gain organic reach? Post a video or an image, then paste the link that points to your site or your article in the comment . You will gain reach but also traffic.
4) Get help from your partners
Just like you, your partners have a community that you can attract in turn. To do this, organize joint actions with these partners : relaying publications, commenting, organizing grouped live videos… there is no shortage of ideas!
5) Take advantage of the enormous potential of video
Digital strategy experts agree canada email lead that video is a viable marketing trend . In addition to sparking the curiosity of social network users, this format engages much more than images and links. In other words, video benefits from a considerable “ reach ” (or publication range). So, post videos that are likely to interest your personas.
Good to know : Much more engaging than traditional video, Live Video on Facebook (Facebook Live) is an interesting alternative to gain proximity with your fans. Tutorials, visits to your company, demonstrations of your products… are all ideas to use to interact with your fans.
