The most important stage in the development of any new project is the drafting and discussion with the client and SEO specialists of a strategic work plan that allows prioritizing tasks based on their importance and impact on site ranking.
What did we do?
Based on the analysis of competitors and the denmark phone number data technical audit of the site, we identified the main problem areas:
- lack of basic site optimization;
- the presence of a large number of junk and low-quality pages in the index of search engines;
- poorly developed structure of product categories;
- duplicates of categories and products due to the same names;
- inconvenient and limited mobile version of the site;
- large nesting of product categories;
- lack of a filtering system in product categories.
Problem areas did not allow the site to rank according to its relevance and bring a stable flow of orders to the client.
Changes in organic traffic
Agree, it’s not very convenient. The solution was to the best tools to perform a website stress test create an end-to-end drop-down menu with links to all the main sections of the site. With the help of the menu, it was possible to solve 2 problems at once: to give users access to product categories and to reduce the level of nesting of pages. Because links to all pages of the site were added to the menu in the form of a list.
The level of search traffic was significantly increased only 7 months after the start of work. Such a long term is associated with the presence of a large number of global problems that cannot be solved in a short time. Only after the implementation of most of the changes. Positive dynamics appeared, which can be observed on the graph:
Compared to the first month of work, organic traffic increased by 413%. Of course, before the New Year, the traffic was even higher, as the demand for products increased.
Electronic trade
The mobile version of the site was originally adb directory placed on a subdomain and did not have an adaptive design. Moreover, it had very limited functionality. In order to buy something on the website from a mobile phone, the user had to take many extra steps. Of course, such shortcomings affected the site’s conversions. After all, at the current moment, 70% of visits to the site are on mobile devices.
