When preparing the optimization of the pages of the medical institution’s services.
It is important to take into account the specifics of the methods by which the clinic offers to solve the problem and “pain” of its patient.
Peculiarities of promotion of the site of medical services
When working with a medical site, it is worth new zealand phone number data considering.
That the user’s search queries are primarily aimed at solving his aesthetic or medical problem.
But, to solve one problem of the patient, there are many solutions.
For example, you can remove a birthmark:
During the collection of the semantic core.
We always emphasized the possibility of expanding the structure of the site by creating additional landing pages.
This issue was carefully discussed with the client, since only a practicing doctor of the clinic can help to understand the number of surgical methods of operations.
YMYL: Influence, Actions and Active Traffic Growth
Therefore, through close cooperation with the client, we managed to best wordpress plugins to make money blogging increase the number of pages of site services several times.
For example, the pages of the “Removal of neoplasms” section were created and designed completely from scratch, and the structure of the “Rhinoplasty” section was expanded.
Google’s YMYL algorithm update since August 1, 2018 has affected site traffic and rankings.
Thanks to the work of SEO specialists and prompt implementation of tasks on the part of the client.
We managed not only to return the site’s indicators to the update, but also to multiply them.
Working with service pages
An important point: for a medical services site, a random list of output aero leads of similar pages is not suitable.
If the procedure has no analogues, the block with similar services is not displayed on such a page. For each page, we selected similar services individually together with the client.
