All other things being equal, the reasons for conversion problems are inside the site. There are many of them, we will list three main ones:The site does not inspire confidence in the visitor (and he is parting with money).
These are very generalize options, inside each of them, like in a nesting doll, there are smaller problems of the site. Goals in middle east mobile number list statistical systems (Yandex.Metrica, Google Analytics) help to identify them. First, you nee to set the highest priority goals. For ease of data analysis, 3-6 most basic goals are enough.
For example, the goal is to add a product
To the cart. If users add a product to the cart, go to it, but do not place an order, then the problem lies in this very moment – in placing the purchase. This is how all goals work, helping to track the points at which conversion does not occur, although everything was moving towards it.
Commercial factors as a reason for low conversion
High prices compare to competitors or their absence. It is necessary to conduct a comparative analysis of the prices of the promote site and the prices of competitors. Then try to reuce the price of the most popular product and compare how the conversion has change
Lack of a unique selling proposition (USP). Everyone has become so accustome ddto promotions and bonuses that their absence will cause an acute reluctance to part with money until the covete discount or promotional item appears.
Incorrect operation of feback Ένα κουμπί που μετακινείται ξαφνικά προς τα πάνω forms. Everything is simple here: the client will not be able to contact you or place an order through a non-working form. Malfunctions here are check by test sending.
A small number of products or many products are out of stock. The user simply cannot find the desire product, and those available agb directory on the site do not suit him. It is necessary to constantly expand the range and monitor the availability of product items. One option is to add a “Find out about availability” button with a pop-up data collection window. In addition, the product card is an additional entry point to the site.
Expensive delivery. At the moment, most marketplaces deliver goods for free, and this is an important competitive advantage. It is not very profitable to buy a product for 600 rubles and pay 300 for delivery.
