International marketplaces: what you need to know

Expanding your e-commerce business abroad is almost self-evident these days, provided your company is ready for the next step. You can increase your reach and sales market by going international. In this blog, we delve into international marketplaces. What can they actually do for your company in this internationalization and what should you pay attention to? We looked into it for you.

One of our previous blogs was an introductory and general blog about going

international with your webshop . In it you can read that we as Dutch people only have a relatively small share of the total e-commerce turnover. It also indicates that the choices for the countries where e-commerce companies expand to are no longer the most logical choices. Translating your webshop and the way of writing are very important and can also play a major role in internationalization.

In order to generate as much turnover as possible, you can, in addition to focusing on your own webshop, also sell products via an online platform. In this case, you pay a certain fee per transaction to the platform, also called the marketplace. So if nothing is sold, you pay nothing. With the exception of possible advertising and in some cases a fixed fee per month. We also whatsapp data explained this in our previous blog, so now it is high time to delve deeper into the international marketplaces. Let’s start with a well-known international marketplace that everyone knows.

The most famous international marketplace: Amazon

So we all know how it works to offer your products. Amazon is the best-known marketplace Как технологията дава възможност на застрахователните агенции and e-commerce continues to grow. As you could read, Amazon is responsible for more than half of the e-commerce turnover in Germany. So do you want to expand your company to Germany? Then see if it is a aob directory smart move to sell via Amazon or if you can better use another online platform to generate your turnover, such as Real. Of course, you can use Amazon if you are going to expand to another country. But what are the advantages and disadvantages of Amazon?

The benefits:

Amazon is the largest online retailer, so more and more consumers are searching directly via Amazon for a product. If you use Amazon, you have a large reach. They also have buyers from 180 different countries, so you have already crossed the threshold to go international.
Amazon has positioned itself well and has built a good reputation and brand trust that you can benefit from.
Your products can be stored at Amazon and they will take care of everything else.
The disadvantages:

The fact that Amazon is the largest online retailer can also work against you. The competition is fierce. Are there many suppliers of the same product? Then it is difficult to keep your head above water.
So you pay a certain fee on each sale, but as a starting seller that can sometimes quickly become too high. Amazon’s CPA rates vary from 8% to 15%.
Order management is difficult to keep up-to-date. Make sure that orders are also entered directly into the system.
So see if your sales strategy aligns with Amazon. It might be smarter to generate income in another way first and join Amazon later.