Link building is a continuous and complex process. There is no clearly measurable parameter for assessing the quality of a link donor that all SEO specialists would unanimously accept. Disputes about such parameters have been going on for a long time and are unlikely to end in the coming years. But there is a set of criteria that many specialists “respect”. We will talk about them today.
Article Dictionary
Link building is the process of increasing links to a website for the purpose of promotion in search engines.
Donor – (the one who gives). The site or page on which the link leading to the promoted page is placed.
Acceptor, also known as recipient – (the one who accepts). The promoted page or site to which the link from the donor leads.
A link profile is a collection of all links leading to a website and its individual pages.
The link weight of a page is a conditional library shop indicator of the authority of a page from the point of view of search engines. It does not have a generally accepted unit of measurement, since it is a combination of the quantity and quality of internal and external links (authoritative recommendations).
Link building: donor selection criteria
Why are links important?
Links are one of the most important factors in website ranking in search engine results.
It was Google that started the “trend” for links. In the early 2000s, the search engine achieved popularity precisely because of good search results, which were achieved with the help of the PageRank algorithm.
PageRank ranks pages based on the number of links they have, with the assumption that good and useful pages are linked to more often than others.
Of course, there were some craftsmen who began to develop all sorts of methods to attract as many links to the site as possible. Moreover, it doesn’t matter what quality they were and how much “garbage” they filled the Internet with. The main thing is that it works.
Much has changed since then, many new ranking algorithms have appeared, but links are still important. Therefore, building a website link profile is still one of the main components of SEO promotion.
Why is it important to choose a quality donor?
As search engine algorithms become better and better, the requirements for donor quality are increasing. But there is a positive side too: 5 years ago, for a bad link mass, you could fall under sanctions from search engines and completely fly out of search results (and this means throwing away many years of work by dozens of specialists and a huge amount of invested funds “down the drain”). Now search engines try to simply ignore bad links.
But there is still a big risk of wasting your budget on links that simply won’t give you anything.
Donor selection criteria
The ideal site to place a link on is a donor:
which is capable of conveying a sufficient amount of link weight;
a link from which will be safe for the acceptor and will not result in search engine sanctions;
where you can place a link that real people will use to go to the acceptor (High level link).
To find such a great donor, you need to take into account many factors. But! Even when you manage to find it, it is still impossible to calculate the real effectiveness of this particular link.
Many people limit themselves to trust, traffic, and link profile when choosing a donor, but all these parameters do not guarantee a list of maritime workers’ compensation its safety for the acceptor. A large number of links to the donor do not guarantee that the outgoing link from it will be effective for the acceptor. The age of the domain does not guarantee trust and site rating. And even if all these parameters match, the donor’s subject matter, which is radically different from the acceptor’s, immediately reduces the value of the link. So it is very important to analyze all the criteria comprehensively and not get hung up on a limited set of features.
So, what should you pay attention to first of all:
Subject
It is advisable to choose sites with the same subject as your website.
Region
For example, if your site is located and promoted in the .ua domain zone, then it is better to find donors in the same region.
It is better to select donors who are more than one year old.
Traffic
The more the better, of course, but at least 100-150 people per day.
Authority
If you are knowledgeable about by lists your topic, you probably know what authority sites are in your niche. Getting links from such resources will be very useful.
Popularity
Fame and demand among the audience. For example, media sites or large portals with diverse content.
Donor link profile
