First, write down your main competitors. These are companies that offer the same product to the same target group. Of course, in your region or on the internet. For example, take 5-6 competitors instead of dozens. This will ensure that you get a sharper analysis. If you research dozens, it will take a lot of time. You will then be less inclined to do in-depth research.
Physical store or branch? Look on Google (Maps) to see who offers similar products or services. Are you a physiotherapist in Leiden? Then type in: physio Leiden. Or use Google Maps to map out competition in the region.
Do you have a webshop? Then use Google. Type in your product and see which online stores come up in the search engine.
Competitors in your region
In Google Maps you can see exactly who your competitor is in the area. Are you a baker? Then iran whatsapp number data type in this search term. Similar companies in your area will then appear. Webshops can better use the search engine to discover competitors.
You don’t necessarily have to have different products, as long as you gain a competitive advantage in other areas. Something that the competitor doesn’t have. This can be done, for example, with a (small) adjustment in your range. If all competitors offer the same, you may be able to sell something more innovative.
Write down your competitor’s customers
A company can have multiple target groups. Write them all down. This way you can Разкриване на силата на застрахователния анализ: изчерпателно ръководство ultimately make a good comparison of your company with the competitor. For example, do you offer the target group exactly the cz lists same thing and for the same price? And do you also mention the same ‘distinctive points’ as everyone else? Then this can be disadvantageous. That is why it is important to look at which target group your competitor is focusing.
