In today’s digital world, where e-commerce competition is growing, your company should effectively stand out from the rest. One of the effective tools that allows you to achieve this goal is local positioning. See what it is and when it is worth taking an interest in it.
What is local positioning?
Local SEO, also known as local SEO , is a marketing strategy that aims to increase your company’s visibility in search results for local customers– those telegram blast who are located in a specific city, region, or even street. The main goal is to reach people who are in your area and are interested in your products or services. With local SEO, you can achieve a higher position in search results for local queries, which translates into more traffic to your website and potentially increases the chances of closing a deal. Regional SEO, on the other hand, focuses on increasing the visibility of your company in a wider area, such as a province or region, by emphasizing the importance of local keywords and optimizing off-page content and activities.
Local positioning – how does it work?
As of December 2022, Google Chrome had a 66.14 percent share of the global desktop browser market. When it comes to mobile devices, the situation is similar – Chrome is used by over 60% of users. That is why we will use Google as an example to explain how local SEO works. Determining the country, city, or even district where the user is private trinus homework with orkoi currently located is possible thanks to parameters such as IP address and GPS location. After entering a query into the search engine. Google presents search results that are closest to the user’s location based on location information. This is, in simple terms, local SEO.
Local SEO: For Which Businesses?
Local SEO is effective for businesses that serve a local community or operate in a specific geographic area. Here are some examples:
- Local services: restaurants, hotels, beauty cg leads salons, car repair shops, dry cleaners, repair services, home improvement services, and pet care services can all benefit from local SEO to reach customers in their area.
- Retail Stores: Small and medium-sized retail stores such as grocery stores, clothing stores, electronics stores, home goods stores, and herbal stores.
