Have you done the internal and external analysis? Then it is time to make the SWOT analysis. You now have enough information about the company, the market and the target group(s). The trick is to summarize this in a number of elements. Note down the most important ones for yourself:
opportunities (e.g. automating processes)
Once you have summarized the above points, you put this down in the SWOT analysis. You can do this with a table in Word or Excel. An example of this is at the bottom of this blog. In our marketing bundle, you will receive marketing plan examples, as well as fill-in formats for the SWOT analysis and confrontation matrix. This will save you time when drawing it up.
Why is it called a strength-weakness analysis?
In the SWOT analysis you look for strengths and weaknesses within the company. For that reason it is also sometimes called ‘strength-weakness analysis’. From iraq whatsapp number data your internal analysis you come up with a number of points in which the company can improve. Or in which it currently excels.
It is not the intention that you literally write down all the weak and strong points. At the beginning of your research you can do this. For example on a piece of scratch paper. Later you will really have to filter on relevant factors. By this we mean; when you are going to process the points in a matrix. For example in our unique SWOT analysis fill-in scheme . Always keep in mind; what is relevant for the company, target group and market?
The staff has no knowledge of Photoshop (weakness)
The company does Как технологията дава възможност на застрахователните агенции nothing with online marketing (weakness)
Good image with customers (strength)
The company is financially healthy (strength)
In short, you are cz lists also looking at this with a skewed eye; what are relevant points within my industry and competitors. By making this assessment, you often have more relevant strengths and weaknesses for your organization in the SWOT matrix.