Marketplaces are one of the most successful segments of the e-commerce market. Placing there is a great solution for businesses of any scale, but simply placing an account is not enough. You need to know the nuances of work and pitfalls of each platform. Marketplaces 2019-2025. What was is and will be with business?
In the study, Maxim Kurkov, head of the department for working with price platforms and marketplaces at i-Media, analyzed the life cycle of four leading platforms until 2024 and what forecast experts give for 2025.
Wildberries
Since 2019, the marketplace has occupied a leading position among competitors and is in demand among buyers. The company is present in 8 countries: Russia, Belarus, Kyrgyzstan, Kazakhstan, Armenia, Uzbekistan, Israel and Azerbaijan. The platform’s indicators are growing every year. Marketplaces 2019-2025. What was is and will be with business?
At the end of 2022, Wildberries’ turnover increased by 98% compared to 2021 to 1.67 trillion rubles. And already in 2023, the marketplace reported a 69.8% increase in turnover – to 2.5 trillion rubles. Most often, people go to the marketplace for clothes, shoes and accessories – almost 46% of purchases. Demand is growing in categories such as garden goods, plumbing, building materials, photo and video equipment. The growth ranges from +197 to +378% year-on-year.
In September 2022
Wildberries increased the non-refundable “guarantee payment” for registering new sellers. The amount increased from 10,000 rubles to 30,000 rubles. The purpose of the innovation is to combat fraudsters. The company claims that the restriction helped prevent 90% of fraudulent registrations. Marketplaces 2019-2025. What was is and will be with business?
By the end of 2023, 93% of customers picked up their orders at pick-up points themselves. At that time, the company was actively expanding its pick-up point network through cooperation with partners and small and medium-sized businesses. But after bahamas phone number library the conflict between the marketplace management and the pick-up point owners in March 2023, the share of points operating under the WB franchise decreased from 43% to 38% in April. Currently, the Wildberries network has approximately 30,000 pick-up points.
A popular Russian
Online store, one of the leading market Biyan Da zarar Takardu Shine leaders. Against the backdrop of the 2020 pandemic, Ozon showed growth in all indicators. The online retailer’s turnover increased by 140% compared to 2019 – to 195 billion rubles. The pandemic led to an influx of new buyers and sellers, as well as an increase in demand for products. And compared to 2020, Ozon’s turnover increased 9 times. Marketplaces 2019-2025. What was is and will be with business?
After February 2022, the cz leads company lost a significant share of investments and capitalization. To stay afloat, Ozon abandoned non-core services and focused on logistics for foreign markets, actively using advertising. In June 2022, the marketplace was one of the first to launch parallel import and began to cooperate with foreign sellers: sellers from Belarus, India, Israel, Thailand, Turkey.
The indicators in 2023 became record-breaking for Ozon. The number of orders increased several times – to 966 million, the number of sellers reached 450 thousand. For the full 2023, the turnover increased by 111% and reached 1.75 trillion rubles. Rapid growth ensured that sellers increased their turnover on Ozon by 2.3 times.
Yandex.Market
Until 2020, it was a price comparison service. It became a marketplace after merging with the Beru platform in October 2020. According to Yandex, the changes related to the Beru brand should help the marketplace to organically integrate into the Yandex ecosystem. And it did.
At the end of 2020, Yandex.Market’s turnover increased almost one and a half times and amounted to 28.8 billion rubles. During the pandemic, Yandex.Market reduced the commission for new partners. And in the fourth quarter of 2021, the turnover on the marketplace increased by 215% compared to 2019, and amounted to 46.2 billion rubles. More and more buyers came to the site. At the end of Q4 2021, the number of active buyers was 9.8 million, who made up to 29.7 million orders.
Since November 23, 2022, the company began working on an offline store aggregator. With its help, users will be able to place orders with delivery on the same day. At the first stage, the company will test products from the FMCG category. By 2023, the sales volume on the platform amounted to 370 billion rubles. This is 57% more than in the previous year.
MegaMarket.
The marketplace was launched in April 2021 on the basis of the goods.ru platform. Due to serious competitors, the platform needed to quickly squeeze out market share and attract an audience. To solve the first problem, the marketplace developed logistics and warehouse infrastructure, expanded the range and in every possible way attracted sellers to work. The marketplace attracted buyers with high discounts and the “Thank you” bonus system from Sber, which could be used to pay for the next order up to 99%.
As of the end of 2022, the marketplace used the logistics infrastructure of SberLogistics, including the courier delivery service. Orders were delivered to branches of Sberbank, Russian Post, SDEK, Boxberry and 5Post parcel terminals in 1000 cities across the country. At the end of 2023, their number was about 76 thousand.
