The first half of the year is already over. We try not to fall into clichés, but developments in the field of AI, search, and social media are following each other at a rapid pace. Have you been away for a while? I’ve got you covered. I have listed the most important must-reads in the field of online marketing for you. Take the time for this deep dive and you will be ready to rock the second half of this year.
The online marketing trends of 2024
Joris Toonders traditionally shares his outlook on the marketing trends for the coming 12 months every year. He doesn’t make it easy for himself with a handful of trends that you could have guessed. He provides a complete list of no less than 22 trends, which he discusses quite extensively. I would like to highlight a few.
1. Recruitment marketing
Filling vacancies is more challenging than ever. At the end of 2021, a tipping point occurred where there were more vacancies than there was a large unemployed labor force. We seem to have passed the peak, but in the third quarter of 2023, the tension on the labor market is still high: 114 vacancies per 100 unemployed.
Recruitment marketing is still in its infancy. A great opportunity to look beyond just a careers website. For example, with a strong recruitment campaign on Meta. Anoek de Jong explains how to do that in this article .
But how do you become a magnet for candidates who really suit you? Roy van den Anker advises:
Under-promise, over-deliver
Only promise what you can deliver. Especially with the rise of review platforms like ‘Glassdoor’, where you can read the honest story of the people who work there.
Stop the purpose bullshit
Good intentions in the field of sustainability or social responsibility? Share them only when it is real. Greenwashing works against you.
Think of the back door
Don’t let the hard work of recruiting go to waste phone number library because employees leave through the back door. It’s easier to retain people than to recruit new people.
Conversational commerce
A major change in recent years is the growing need to communicat
with companies via text. More and more people are less used to calling, but prefer to send a message with a question. Conversational commerce must ensure that Faigaluega matala ma all customer communication flows seamlessly together and thus optimizes the user experience.
Want to get started with conversational commerce? Here are some reading tips for you:
What are the trends in conversational for 2024? Eveline Erkelens shares them with you
Elsbeth van den Berg shares tips on how to deal with bw lists misunderstandings and lack of understanding in chatbots
From GenAI and TikTok service to automation: Erik Bouwer discusses 8 trends in customer contact
Zoë Glas outlines the future of customer service.
