The option to create a group of triggers brought with it new opportunities for web analytics and gave way to more detailed and thoughtful tracking of user interaction with the site. In this way, you can use different strategies to improve the functionality of the site based on the collected data.
Filters, categories and segments in the fight against competition
Filters are an excellent assistant for the cambodia phone number data buyer in finding the right product on the site. But this is far from their only task. They can be a practical and effective promotion tool.
In this post, we will tell you why to use them and how to do it with a minimum investment.
The main task of filters in the online store is to help the user choose a product conveniently. In addition, with their help, you can segment products, select separate landing pages and drive targeted traffic to them. Using filters or tags, we significantly expand the reach of the target audience, because there is a separate landing page for each group of requests.
The benefit of optimizing filters for contextual advertising
Let’s take for example a women’s clothing how to detect malware and protect your wordpress site store that has a category called “Dress”. Among the products of the category, you can choose evening dresses, green dresses, and so on. The goal of optimization is to create a separate landing page for specific query clusters (for example, “Evening Dress” or “Green Dress”) and drive targeted traffic for those queries directly to the relevant pages, rather than the main category of dresses.
Optimized filters help not only in organic search, but also in contextual advertising. If the user gets to the main page of the category by searching for “evening green dress”, he will need to apply at least two filters to get the required group of products.
What depth of filtering should be used
If you have a landing page created with adb directory a selection of exclusively green evening dresses, there is no need to “play” with filtering – you can immediately start choosing products.
When directing the user to the desired group of products, contextual advertising specialists often lead them to a page with filter or search results.
However, if there is a separate optimized landing page for each cluster of requests, the quality indicator will increase (it is more relevant to the request), which will cause the price of a click to decrease.
