Pop-ups are more than just flashy windows that appear on your website while people are browsing it. If use creatively, pop-ups have a lot of advantages for businesses, blogs, and even eCommerce stores. One of the best ways to design them is to use a platform that has great templates and supporting features to enhance your lead generation efforts.
While there are several options available in sms services the market, Poptin and Popupsmart are two options you can consider.
Below, this article provides an easy-to-understand, high-level comparison of the two that should help you make a better, more informe choice for your lead generation goals.
But first, what exactly are pop-ups and what can they do for you?
What are pop-ups?
Simply put, a pop-up is a banner or a small window that is displaye on top of other elements while browsing a website. The purpose of a pop-up is to grab the browser’s attention and seemingly get them to take a specific action – sign up for a newsletter, copy a coupon code, join a mailing list, get news about a product, etc.
Typically it will allow some level of interaction from the website visitor, such as being able to enter data that allows a newsletter subscription or click a button.
Popups offer a variety of options to promote business goals on a variety of devices. You can also maximize the potential of popups by trying different types, such as exit-intent popups , lightbox popups, gamification popups, or countdown popups.
Are pop-ups still relevant?
If you’re a marketer, sales agent, or business owner, popups could be your way to grow your email list, reduce bounce rates, prevent cart abandonment , increase customer loyalty, influence returning customers, extend time spent on your site, improve your lead generation capabilities, promote your content, and arguably most importantly, increase conversions and sales.
As a site user, you can easily return to your cart, contact merchants, change preferences to your liking, sign up for exclusive offers, learn about limite-time deals you might not otherwise see, conveniently access discounts, and receive insightful recommendations base on things you already like.
To achieve results with popups, you need a reliable popup builder to improve your efforts.
Poptin
Poptin is a top-notch popup maker that lets you create high-quality popups calle“poptins” using a well-curated and fully-featur drag-and-drop editor.
You might be concern that you aren’t necessarily the best at coding, which would normally allow for the type of customization you might want to see. However, Poptin’s design is so impressive that even if you have zero coding skills you can build some of the most visually striking and relevant Poptins ever.
The feature set offers a wide range of possibilities without requiring complex skills on your part.
Pop-up intelligence
This is another popular option design to help you build attractive popups to help you grow your email list, increase user engagement, collect leads, and other goals.
Here what is the poptin program really about + why do you need one? you also have different template options to help you easily make popups to welcome your visitors and try to get them to take the desir action.
You’ll be able to take advantage of different targeting options that are often use to help you improve and maintain a stronger brand image base on the behavior of your website visitors.
But both options offer unique features and options, so it can be difficult to decide. If you find yourself in this situation, let us help you make the right choice for your business with our analysis.
Comparison between Poptin and Popupsmart
Design template and positioning
In terms of features, both Poptin and Popupsmart offer excellent features that make lead generation simple .
Starting with Poptin, one of its main features is the design templates which include gamifie popups , full screen overlays, countdown popups, top and bottom bars, lightbox popups, and social widgets.
This means you can set multiple options for your pop-up layout and include interactive gamification elements that spark interest and inspire action.
These popup design templates can be used in conjunction with advanc trigger targeting options , which allow you to design specific behaviors based on certain actions and attributes.
For example, when a user attempts to exit your site, your exit-intent popup could be trigger to display your offer. With Poptin, you can also target users on your site bas on the specific pages they visit on your site, the country they brows from, or even the ad that led them to your site.
On the other hand, Popupsmart also offers design templates and targeting options for websites, allowing you to focus on behaviors like exit intent or inactivity.
A/B Testing
A/B testing is another useful feature that allows you to effectively compare interactions, timings, templates, and triggers to make your popups as effective as possible.
Poptin makes this possible through its a/b testing feature, which allows you to simply create alternative versions of the same popup.
This feature allows you to test different elements of your popup and optimize them base on the results you get.
For example, you can create a popup with a countdown timer and a/b test one without the countdown timer. Base on the results you get, you can see which popup performs best.
Third-party integration
Popups are great on their own, but they’re even better when they integrate seamlessly with other solutions to increase sales, conversions, and drive business growth.
Integrations can’t be ignor here either, as Poptin has 50+ fast native integrations, with 1500+ more through Integromat and Zapier. Your leads and subscribers can be sync with nearly any CRM or email marketing platform.
Popupsmart also includes a marketing encyclopedia for those who might need a helpful resource to reference typical digital marketing terms that they don’t necessarily know.
Pricing Plans
With Poptin, you can choose yeezy 350 boost v2s from four pricing tiers. The first is free and gives you access to basic services such as a single domain, 1,000 visitors per month, and chat and email support.
Next up is the Basic plan which costs $25 per month. It improves on the free plan in different ways, such as allowing up to 10,000 visitors per month. New features are also unlocke, such as allowing you to use your own branding and giving you 1,000 autoresponders.
The Professional plan is the most popular, follow by the $59 per month plan. Once again, there are improvements over the previous plans, as you can now use up to four domains and get up to 50,000 visitors per month.
Finally, there is an Agency plan that starts at $119 per month at the 150,000 visitor level. You can increase the number of visitors if you wish.
Note that all pricing tiers offer unlimit poptins, and you can save 20% by paying yearly.
Popupsmart also has four plans. The first one is free and allows 5,000 page views per month with one website and one popup.
The basic tier, which is also the most popular, is pricat $32.50 per month. It comes with 100,000 page views and unlimit sites and pop-ups.
Next, the Professional tier is price at $82.50 per month and increases the number of views to 500,000.
The final tier is the Expert level, which costs $132.50 per month. Here, you get 10,000 page views per month and get CRO consulting.
Note that there are other differences in design and creation, campaigns, targeting, integrations, and support. Plus, you can save a little by paying annually.
