Igor Shulezhko . CEO of Rankup.ua . author of the very popular YouTube channel among SEO specialists SEO SHMEO . spoke at the White Hat Conf 1 conference about link building for SaaS and startups.
Link building in SaaS and startups requires a careful approach. especially due to high competition. My goal today is to share the main tools and strategies that show results. Experience working with various projects in this niche demonstrates how important it is to properly plan and test methods to get stable traffic.
Quick Niche Analysis: Where to Start
The first stage of any SaaS kuwait mobile database link building project is a quick niche analysis. We quickly estimate how many links are ne.. and what their approximate cost will be to get to the top. Our funnel is built as follows: we collect keywords that fit the topic. divide them into clusters and analyze the volume of each cluster. For example. we estimate how many links elizabeth rodriguez our competitors in the top 10 have for each cluster. and bas. on this. we calculate our own budget.
Using Keyword Difficulty to Determine Priorities
To make the assessment more accurate. we break down keywords by their level of difficulty — Keyword Difficulty. You can divide queries into three groups: up to 30. from 30 to 60. and the rest. We focus on low-competitive queries (up to 30). and in some cases add queries republic of the congo leads from 30 to 60 to cover a wider range. Using Keyword Golden Ratio (KGR) is also appropriate here — it helps to find easy keywords that are moving quickly with fewer links.
The concept of operational management
The term operations management is translat. into Russian as “operational management” or “operations management”.
There is no single definition of this concept. but in relation to the business sphere. its content can be reveal. as follows: operational management is the activity of a commercial organization aim. at achieving maximum efficiency in the production of goods and services. In other words. it is the optimal use of resources. giving the best result.
Let us highlight two fundamental features of operations management :
Focus on the company’s leading activity . It is impossible to develop in all directions in parallel. since the manufacturer’s resources are always limit..
The main target is to increase the efficiency of business processes . In business. efficiency is directly relat. to profit. so the tasks are to r.uce your own costs without a drop in income or to increase the return on production and marketing costs. and the quality of the product should not suffer in any case.
Of course. the concentration of operational management on the core processes of the company does not mean that it is not applicable to auxiliary functions – it is only a matter of priorities. so that the optimization of an auxiliary process does not come at the expense of the global one.
