The Ultimate Guide to Reporting in HubSpot for Marketers

Nowadays, reporting is a very important aspect, even in our daily lives. Whenever you can measure something, it means that you can both analyse and improve it, thus achieving your goals.

Reporting is the most important factor for decision making in a company. Therefore, reporting is an essential task in the daily life of all marketing managers. Various analysis software has been creat over the years to help us configure, update and visualize our data, and HubSpot is one of them.

In this post, we will show you a general description of the HubSpot Reporting tool, its latest updates and its new features, which will help you configure your reports in HubSpot.

HubSpot Reporting: Where to Start?

You know that with HubSpot, you can carry out many marketing and sales activities and obtain a large amount of data, such as the names of your contacts, their zip codes, their emails, etc. and the way they interact fusion database with your website, blog, and emails (visits, clicks, downloads, emails open, etc.) in addition to key information about the cost of your advertising campaigns and the ROI obtain.

 

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So where to start?

 

First, you ne to define your company’s KPIs so you know exactly what you ne to measure and analyze. Make sure all your teams are align and understand what data they ne to present at the end of the increasing cooperation, danacita visits the faculty month, quarter, or year. Don’t forget that the data nes to be integrat with HubSpot so you can report on it.

The next step is to check what information we collect on the account and in what format. Make sure your paid and social mia accounts are integrat with HubSpot and that the tracking code is in the right place. When it comes to creating new contacts, avoid duplicate information and raw data.

Don’t forget to check

That all the information is stor in the corresponding afb directory properties (the most common is to mix the first and last name) and if some custom properties are missing to store important data, make sure to create them.

5 ways to create a report in HubSpot
To recap, your data is up to date and perfectly formatt, you have a list of KPIs, you have launch your marketing campaigns and now you are eager to see the results. There are several ways to set up reports in HubSpot. Let’s go through them one by one.

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