Each Hub in HubSpot has its own analytics tools that help you see the results of your actions without even switching tabs. For example, on the Ads tab, you can click Analyze and directly see the performance of your paid campaigns. Here you can see the number of impressions, clicks, contacts, bids, total amount spent, and ROI, and drill down into your campaign statistics (e.g. campaigns with high and low cost per click, cost per contact, etc.)
Analysis Tools
Analysis tools help you get an overview of the following (options depend on your license):
Traffic and website analytics: These help you see what exactly is driving traffic to your website.
Campaign Analytics – Measure your campaign performance engineer database over time.
Contact Analytics – Show more information about the contacts in your database. Breaking them down by source, region, activities, or lifecycle stage.
Event Analytics: This tool tracks a certain action and HubSpot calculates when that event is complet , for example, form submissions, URL visits, or even custom events like logins.
Sales Content Analytics
Allows you to analyze the efficiency of your sales templates, documents, and sequences.
Sales and Service Team Productivity – Shows how your sales and service teams are performing across all tickets.
Using the HubSpot Library . From your reporting tool, you what are orphan pages? can access the HubSpot Report Library. Where you’ll find a set of pre-built reports that you can save directly or customize and filter before saving. The left-hand panel will help you find the report you ne by filtering by Content (e.g. Contacts, Attribution, Email, and many more) or Report Types (Comparisons, Funnels, Overview, etc.)
Reports library
Creating a custom report from scratch
Can’t find the report you’re looking for? Don’t worry, you can create it yourself! There are several types:
Single-object and cross-object reports – You can report on one type of object (such as deals) or analyze the connection between two different types of objects (such as contacts and companies).
Funnel reports show conversion rates between afb directory lifecycle, deal pipeline, or custom event funnel stages. You can see the number of contacts or deals that have gone through all stages or only some, giving you a report across stages.
Attribution Reports – You can create two types of reports: a report that shows which assets, sources, and actions impact your revenue, and a lead generation report that shows the impact of your marketing actions on lead generation.
