An infographic, also called “data visualization”, is a visual tool that makes a mass of data more understandable by presenting it in an entertaining way. It is therefore an excellent way to convey complex information. But what is the point of publishing an infographic on your site if it does not enjoy good visibility on Google Image?
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In this article, we provide you with 5 techniques to optimize the SEO of your infographics on search engines .
Why optimize the SEO of infographics?
Being visible in search results with a relevant infographic is the assurance of obtaining qualified traffic and positioning yourself as an expert in your field.
For some websites, good SEO of infographics is essential. This is particularly the case:
- Web agencies
- Graphic designers
- Marketing actors
- News sites
- E-commerce sites
- Printers
- Statistical service providers
- Communication companies
- Training organizations
Example of infographic nola entzun yandex musika doan etengabe positioning on Google images with the query “ infographic web content writing ”.
By optimizing our infographic on the keywords “ infographic web content writing ” and “ infographic web writing ”, we managed to obtain good visibility on Google image.
5 tips to optimize the SEO of an infographic
Here are 5 simple tips to apply to optimize an infographic on Google images and obtain qualified traffic.
1) Name the infographic correctly
Since Google’s algorithms can’t read an image (at least not yet!), it’s up to you to tell them what’s in your infographic.
For example, if you want to reference bfb directory an infographic about Madagascar, avoid descriptions like “INFOGRAPHY004.jpg” and opt for a name like “infographic-madagascar.jpg”.
It will be easier for Google to index an infographic by including keywords in the file.
2) Fill in the “ALT” tag or alternative text
Often overlooked, the ALT attribute is nevertheless a key element for the SEO of your infographics and images. It allows you to optimize an illustration on a keyword (or keywords) treated in your article, but not only. It also contributes to the overall optimization of the SEO of your site since it houses additional keywords that will be decrypted by Google.
In addition, this attribute provides real added value for Internet users. It is therefore essential to check that all infographics and images published on your site have their alt attribute completed.
3) Choose the right format and weight of the images
There are 2 main file types used for infographics on the web: JPG and JPEG.
JPG and JPEG infographics have a high compression rate while maintaining excellent image quality.
Good to know:
PNG files are preferred for smaller images with little detail and color (therefore not recommended for infographics).
On the other hand, be aware that an infographic with an optimized weight is more likely to be referenced on Google. Therefore, consider reducing the weight and size of your image. To do this, you can use several tools:
- Photoshop with the “save for the web” command
- Gimp
- Specialized sites (imagecompressor.com, tinypng.com or compressjpeg.com…)
4) Publish unique infographics
It goes without saying that it is strongly advised not to publish infographics from third-party sites for ethical reasons and to avoid falling foul of the law.
