In SMS marketing we can have various objectives when planning our strategy.
Some of them may be attracting new customers, increasing sales, and on the other hand, we have the part of eliminating unfinished purchases. Sometimes our customers just need a push to decide on our brand and make the purchase. Getting customers to that point has cost you time and a lot of money, so we must strive to get the sale to be concluded.
Fortunately, SMS is SMS marketing strategies the ideal channel and tool to help you achieve this.
If you have no idea how to do it, we share some tips with you.
SMS marketing strategy
For starters, text messages have a 95% open rate and are read in less than 3 minutes. That’s why SMS marketing is ideal for any business. All you need is a well-defined strategy, but we’ll help you with some ideas.
1. Rich SMS
SMS messages are limited to 160 characters, but they have a great advantage: the use of links. Within these links you can share any type of content, which will help you provide a personalized experience to your customers. For example, you can send them a flyer with the benefits of list of bosnia and herzegovina cell phone number purchasing your products and photos of them. The idea is to stay in the minds of your consumers through SMS marketing.
2. Promotions to encourage purchases
We all love promotions. Put yourself in your customers’ shoes, as soon as we know there is a promotion, that’s when we want to buy.
There are many types SMS marketing strategies of promotions you can run by implementing SMS marketing, such as:
2×1 on products.
Percentage discount on total purchase
Gift money to buy, for example: $150 pesos discount for your purchase.
As we mentioned, sometimes they just need a little push called “promotions” to buy.
It is important to know your customers so that you know what type of products or what is rcs messaging? the future of mobile communication services they are interested in, because if you launch a promotion without having done a prior study, it will surely fail.
We recommend that cmo email list you occasionally send your customers a survey via SMS so you can find out what they are looking for.
This way you can segment your customers so you can offer each one a promotion that is attractive and irresistible.
