For a long time, email was the preferred medium for large companies to send mass messages to large audiences. But recently, SMS marketing started to take its place.
SMS messages are SMS vs. Email known as a fast, affordable and accessible way to share promotions, reminders and to stay in constant contact with customers. It is not a never-ending battle to know which is better, because each has its own characteristics and advantages. There is some information that is better sent by email and other information that is more effective if sent by SMS.
On this occasion, we are going to make a small comparison so that you know how these means can help you.
Differences between SMS and emails
Businesses are constantly looking for the best ways to attract customers. More and more are starting to implement SMS marketing in their strategies.
We have made a list with the differences and benefits of each of these media:
SMS vs. Email Marketing
When to use SMS marketing?
If your message needs to list of bulgaria cell phone number be read immediately, SMS is the best way to communicate.
Send text messages when:
Confirmation of purchases
Appointment Reminders
Limited time discounts
Security codes
Notifications
Advantages of SMS marketing
Open Rate: With 98% of SMS being opened, you can be sure that your users will read your message.
Immediacy: If you need to send important information directly to your customers, SMS is the best option.
They do not require an internet connection: SMS are sent via the GSM network, so it is not necessary to be connected to a Wi Fi network to receive them.
Simple and concise: You only have 160 characters to write your SMS, so the information you share should be the most important.
When to use email marketing?
On the other hand, emails are a ideas to automate your whatsapp business with treble good tool when you need to share information that is not crucial in terms of time or if you want to send a very long cmo email list message. An important point is that you have the opportunity to put more design and creativity into an email. You can generate a template with images and visual content to share with your users.
