Career guidance helps to determine one’s professional interests, inclinations and abilities, which influences the choice of career and achievement of success at work. It also helps a person to understand how he can be useful to society, what skills to develop and what areas to study to achieve the desired […]
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GeekBrains is holding a free webinar for all those who want to engage in the implementation of artificial intelligence technologies. This promising area requires a large number of specialists now, and in the future, AI implementation professionals will become one of the most sought-after in the IT labor market. We […]
The first step in your Plan of Approach is to make a general outline of the organization. In the situation sketch you can briefly introduce the company. This gives an external party (such as an examiner) a good impression of the company. It is therefore important that this introduction is […]
There are various angles on which you can write a Commercial Economics thesis. The topics depend on the problem of the company. It is important that the topic is related to the graduation direction of your CE profile. The Hague University of Applied Sciences states that your graduation assignment must […]
The author of the article is Alexander Kuznetsov, PhD in technical sciences, holds CISM (Certified Information Security Manager) and CISSP (Certified Information Systems Security Professional) certificates. GeekBrains teacher. Today, artificial intelligence has affected almost all areas of human activity, and cybersecurity is no exception. A striking example of the search […]
Creating a Plan of Approach (PvA) is an important part of your thesis. This is the start of your research. In this research proposal, you indicate what the client can expect. In addition, you provide a framework for the research and discuss the main question. When you write a Plan […]
You are in the final year of the Commercial Economics program. This means that you have to write a thesis. This is the last stumbling block to your final diploma. You will carry out your graduation assignment within a company. A Commercial Economics thesis can consist of the following components: […]
Have you done the internal and external analysis? Then it is time to make the SWOT analysis. You now have enough information about the company, the market and the target group(s). The trick is to summarize this in a number of elements. Note down the most important ones for yourself: […]
First, write down your main competitors. These are companies that offer the same product to the same target group. Of course, in your region or on the internet. For example, take 5-6 competitors instead of dozens. This will ensure that you get a sharper analysis. If you research dozens, it […]
Creating a SWOT analysis can be difficult. The internal and external analysis play a major role in creating this marketing model. The SWOT analysis is necessary for creating a strategic marketing plan . It ultimately serves as a tool for creating the confrontation matrix. Strategic options follow from this. To […]
Making a competitive analysis is important. This way you discover which strategy competitors use. In addition, you gain insight into their strengths and weaknesses. You can respond to this with your marketing strategy. It is also a useful analysis to gain a competitive advantage. Of course, as a company you […]
