The opportunities to create rich and personalized experiences and optimize the sales funnel will certainly be easier with the arrival of this technology. Take the opportunity to observe what you can deliver to the public, also ensuring coherence and greater suitability between the values and personality of the brand. This […]
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One of the most common applications of data analysis is customer segmentation in marketing. Companies use data analysis to group customers based on similar behaviors, preferences, or demographics. For example, an e-commerce company might analyze customer purchase history, browsing behavior, and demographic data to create segments such as “frequent buyers,” […]
Emerge in an attempt to capture a slice of this pie. However, some definitions are extremely important and influence the results generated. One of these points is the e-commerce platform, as it will be the basis for creating your business and can limit your profits. So, to help you better […]
