Teleshopping is back. It’s true that we consume it on a small screen, and the “person” presenting the products is an AI avatar, but it’s still teleshopping.
Of course, the avatar is not perfect and there is a certain artificiality to it, but will it bother anyone? Doesn’t Tony Robbins – the master of teleshopping telegram blast on a global scale – seem unnatural, a bit caricatured to us? I guess opinions are not divided on this, so in programmer terms, artificiality is a feature, not a bug .
TikTok’s avatar technology is already catching on in China, and while
Western consumers will be a bit less inclined to engage in this type of interaction, I think virtual sellers will be with us almost everywhere sooner or later.
Always nice, dedicated, giving full attention to the buyer, knowing his preferences, past purchases and future needs, the digital salesperson will eventually have to replace a human. Simply put, his ROI will be higher.
What’s more, it’s not his complete naturalness
that we’ll appreciate in him, but rather his resemblance to our favorite character from Game of Thrones or a comic book we read as a kid.
The naturalness of the salesperson has never been what we expected from him, and the teleshopping of the future will certainly be stranger than we think today.
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TikTok will enable companies to create virtual influencers
TikTok, with its new Symphony platform , has announced a new phase in online marketing. The proposed solution will allow for the creation bulk lead of virtual influencers directly in the application. Thanks to this, brands will be able to sell products via live broadcasts, 24 hours a day and without any restrictions.
Digital avatars will be available in two formats:
Stock avatars, i.e. ready-made characters that were created in cooperation with actors, licensed for commercial use.
Custom avatars – generated in the likeness of the person you want to become the face of your brand, with the ability to later support multiple languages.
At first, this may seem a bit strange and lead to the audience being put off by the artificiality. However, TikTok has taken care of the quality, building on the successful solution of virtual avatars in the Chinese version of the Douyin application .
