By itorial Staff with No comments Digital MarketingSocial networks
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The format with the greatest reach and interactions on Instagram continues to be Reels, although “the reach has decreas significantly compar to the previous study.” Specifically, according to the results of Metr i cool’s Instagram 2023 Study , “the average reach of Reels is still twice that of fe posts, despite the fact that this same reach has been ruc to a maximum of 76% compar to the previous year.”
As Metricool reports in a post on its website dat September 11, 2023, “this is because brands and professionals have increas the creation of Reels.” Therefore, this research work reveals that “as there are more Reels, the reach is lower; in addition, last year, Instagram favor this type of publication.”
That is, this data means that
A “it was easier to reach many more people using the Reels format before,” but that today, “this reach has been ruc even though Reels are still the format with the greatest reach.”
It is also worth noting that the highest average reach of Reels is seen in large specific database by industry accounts with between 50,000 and 45,000,000 followers , but as with all types of accounts, the average reach has decreas compar to the data for 2022 (specifically, by 49.95%). The biggest decline has been suffer by small accounts (less than 500 followers), whose average reach has decreas by 75.99%.
After this news, we recommend this article in which we talk about how to optimize a company’s Instagram profile .
More conclusions from Metricool’s 2023 Instagram Study
It should be not that these conclusions, as well as the following ones that between business closures and new customer we are going to list, have been obtain from a sample in which it has analyz, during the month of June 2023 (same period as in the Instagram Study 2022 ):
316,394 accounts, 70.41% more than last year
1,068,716 Reels, 30.3% more than last year
2,418,508 posts, 39.31% more than last year
9,419,426 stories, 282.4% more than last year
Therefore, according to Metricool, “you have to continue using the other be numbers formats according to the objectives you want to achieve.” Specifically:
