Storytelling is truly an art that only a few can master to perfection. But the good news is that even an art can be learned. To get started, we suggest you try the following tricks from the greatest masters of storytelling that will take your stories to another level.
Tip #1: Highlight your mistakes
Many brands make the mistake of presenting themselves to their potential customers as perfect. If you show your bulk email marketing services human side , a side that sometimes makes mistakes and makes mistakes, you will make a better impression, reduce the distance between you and your customers and be able to establish closer contacts.
In fact, in every self-respecting story, the negative sides are also shown, so yours must do the same. Show that you are not perfect, highlight your mistakes and do it with a good dose of humor that will show your customers that you can joke about your shortcomings too.
Tip #2: Listen to your customers
Share your customers’ stories! You probably already know how important customer opinions are, and telling their stories is even better. So, start asking your most loyal customers to tell you about their experience with your products or services, and then enclose them in a beautiful and engaging story.
People will trust other customers even more than they trust you, so stories like this will lead to better results. This way, you kill learn about your target audience two birds with one stone: you provide great stories that will attract your customers, and then you put your happy customers front and center , demonstrating that their satisfaction is the most important thing to you.
Tip #3: Make a difference with design
In storytelling, design is always a double-edged sword. Many believe that story design should be as simple as writing a letter to a friend. This way, we can create the impression that it is a message written by a loved one, establish a more personal connection, and stand out with our story.
On the other hand, a synthetic text can appear unattractive and difficult to read. For this reason, sometimes, it is better to adapt it differently. Of course, a good idea could also take advantage of all the possibilities that modern technology offers and insert photos, videos, infographics and other similar elements into your message .
How to decide? Here too, it is extremely important to know your target audience. Only then will you be able to make a decision about what your potential customers will like the most. And if you are not sure? Use the golden rule of marketing: test !
Trick #4: Tell a story with pictures
If you decide to include graphics in your messages, images are a great choice. If it is true that a picture is worth a thousand words, in the world of marketing the right image is worth much more.
With a carefully chosen image, in fact, you will be able to evoke real emotions in your potential customers. But you can go cg leads a step further and combine several tricks: you can include in the message a photo of a customer sharing his or her story. Just make sure that the photos are high quality and that the motifs are fresh and original .
