It seems so easy when they tell you, eh…? Making your Facebook Ads campaigns work, I mean. You have to take these 4 phases into account , but it is not enough. Facebook Ads pillarsPhoto rights by Fotolia Any sales process requires a fundamental piece. If you are a reader of this blog, you will already know what I am talking about because I keep repeating it. In case you have landed here for the first time, I will give you 3 more seconds to think about it.
Do you have the answer Don’t worry
if you make a mistake, no one will find out. The correct answer is: trust. Online sales are not about being the first on Google, having thousands of followers on Facebook or Twitter, but about your ability to reach people. This is the difference between thinking about making an impact and leaving a mark. In one case, you work on specific actions that generate noise, while in another case, you define routines that make you reach the heart of your target audience in a “soft” but slow way.
Facebook Ads must fit into this
sales logic. There are 3 pillars that must be taken into account for campaigns to yield the desired results. Contents [ hide ] 1 Content marketing – first pillar of Facebook Ads 2 Define the target audience and segment accordingly – second pillar 3 Email kuwait whatsapp number data marketing to follow up – the third key pillar Content marketing – the first pillar of Facebook Ads Content marketing and Facebook Ads go hand in hand. Those who know about SEO are already used to the fact that they need this basis to rank on Google. On Facebook.
the basic idea is the same
if you create good content, you will be able to receive diffusion at a lower cost, resulting in a lower CPL and CPA . Content marketing can be interpreted in this context more broadly. It is not just about blog posts when we make ads on Facebook: Organizing sms exploit the potential of a2p free online seminars to attract subscribers. Creation of creative videos (humorous or informative). Photos or images that generate emotions in the target audience. Ads composed of banners and texts that seek interactions (see this experiment ). Posts to drive traffic to mega-guides, e-book downloads or PDFs with the aim of providing value. It all starts with creating great content. It’s usually not enough to just pick one and go straight to the sale. Selling online requires patience because trust doesn’t happen overnight.
Make use of these emotional reasons
to create a strong bond from the first impression of your ad. Define the target audience and segment accordingly – second pillar Making a business bulk lead plan is not enough to have a clear idea of who your audience is. It is a first step, but it is normal that you will have to adapt it as you go along. You have two options. Either you change the product for the chosen audience or you change the definition of your potential client. The golden rule when setting up a campaign is to exclude as much as possible. Facebook doesn’t reward you just by looking at who clicks, but at the same time penalizes you for all those who don’t interact with your ads. Therefore, less is more. Detailed segmentation is an essential weapon when it comes, there are no secret formulas.
