There has been a significant global shift to Mobile First recently . This process has been evolving for several years and is of great importance. What does it mean? Simply put, if you do not have a mobile version of your site, it can be critical as people increasingly use mobile devices to search and work. Google recommends focusing on mobile search, mobile versions of sites and voice search. If you have previously ignored these aspects, it is time to pay closer attention to them.
This year, video content has been a big
And its popularity can even be attributed to the development of artificial intelligence, which simplifies its greece telegram data creation. Google reports on the importance of video product reviews on websites, giving them a small but significant priority. Therefore, it is recommended to actively use video content to demonstrate products. In particular, Google has implemented an update based on artificial intelligence that evaluates the quality of video product reviews. For example, if you sell sneakers, it is important to show them in action, and not just static footage. This helps improve Google’s assessment and has a positive effect on your site’s ranking.
In particular, video product reviews have
Been shown to have a positive impact on conversions . That is, if you have video product reviews on your site, it can increase the likelihood that visitors will click the “Buy” button. Different people perceive content differently, and video is an effective tool for ws database attracting attention. So, if you have the opportunity, be sure to use video reviews to improve conversions on your site.
There was a time when social media wasn’t important enough for Google to care about. If you had a website, you focused on it, considering it your main asset. However, now that social media performance has become key, it impacts search results. If you manage your social media well, Google can rank you higher in search results, even compared to sites with poor SEO and a blog. This is a combination of SEO and SMM, seo that allows you to manage duplicate content existing where we move from being mono-channel to being omni-channel, integrating all our advertising channels and digital channels.
Image is becoming a key element.
Why? Since we often use small elements of plagiarism and copying, unique images can now add a positive balance to you. We are also currently improving SEO for multimodal search – this is a combination of text, image and voice. Stay tuned for this.
Improving the UX design of the site is another key aspect. It is important that users feel comfortable interacting with the site. Reviews are now of great importance for effective SEO. Links leading to our site are also important. Now we understand that, in addition to buying links to improve positions, PR is also important. This is especially clearly reflected in analytics.
I also want to emphasize the importance of constant analytics of our work . This is really critical. If we do not keep our finger on the pulse, we can simply miss important aspects of our business and its promotion on the Internet. Constant analytics allows us to react in a timely manner and make informed decisions for further success.
