Social media is not for selling. Face it, there is no need to think about it any more. If you are not Zara, Dell or El Corte Inglés, there is not much you can do. “But the other day I read about an SME that sold oranges through Twitter…” OK, it is true, there are always exceptions. These companies are not world-renowned brands but despite this they have managed to do something incredibly difficult: disguise a cat as a lion. Let me explain.
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Do you want to know why social media is mexico telegram data not good for selling? The reason behind it is very simple. We don’t spend time on Twitter, Instagram or Facebook because we want to buy something specific. It’s more about connecting with your friends, both real and virtual. Most of the time when you see a brand logo, you may even perceive it as something annoying.
Purchases that arise through social media are rare because they are spontaneous, provoked by aggressive offers from some companies . There is even a major disadvantage with this type of customer. The type of buyer you attract with price is not loyal, so at the next opportunity they will go to oсновни стратегии и най-добри практики someone who offers them something cheaper.
In short, you can sell on social media. The question is whether it makes sense and/or is profitable for any type of company. For most businesses that do not have an existing brand that was created years ago with a lot of strength, it probably isn’t.
If your company depends on sales because it is a matter of b2b faxlead survival, the question that one should ask oneself now should be the following: Am I not wasting time and money managing profiles on social networks such as Twitter, Facebook or others? My answer is: no, it makes sense to invest resources as long as you are clear about what they are for and the results you can expect from this activity.
LinkedIn helps you build a database
LinkedIn is the most important professional social network on the planet. At the same time, it is also the one with the mostdataIt brings you the people you connect with. I don’t think everyone is aware that their contacts can be downloaded very easily every day.datayour profile, such as phone number, address, job title and other personal or professional data in an Excel file. The most efficient but unfortunately also most aggressive way to take advantage of this file is to upload it to a Mailchimp or similar account to carry out an e-mail marketing campaign.
The great advantage is that by managing communication with contacts outside of LinkedIn you can personalize it by automating the processes. You have to be aware that you would be moving in a gray area because these people have approved being your contacts but it is not clear if this includes sending an email . The best thing is to make use of this treasure by taking great care of it. In no case would I use it to send a 100% commercial mailing . The maximum frequency would be 1-2 annual mailings to inform about you by providing value without asking for anything in return. On a legal level I could even imagine that it could be considered spam. That is why I would make sure about this point before taking advantage of your database.data ofLinkedIn this way . You can always contact in a waydirectand personalized with people in your network. It is slower but safer.
Twitter helps you generate traffic and reach potential customers
Twitter is without a doubt the platform I have used the most in recent years to attract visitors and readers. Despite having lost effectiveness in recent months when it comes to attracting traffic, it is still a good channel to tell the world that you exist. A recent study that I touched on in this post has made me change my mind. A little in favor of the usefulness of social networks.
The fact that you can make a profit from it will depend largely on whether. You manage to have a good ratio between time invested and results obtained. This could be measured through the average number of followers per tweet that you are able to gain. When you start you always have to post several tweets to get a new follower . Once you reach the magic number of 1,000 you could say that if on average. You have to post less than 1 on Twitter to gain a new follower. You are doing a more than decent job and you are not wasting your time. (e.g. you have 1,000 followers and you have managed to get 945 tweets to achieve it).
This is not an exact formula, but it is suitable in many cases. If you analyse accounts that have a strong community on this social network. This ratio can be manipulated if you do massive follow and unfollow . The bad thing is that you only get quantity instead of quality. This is noticeable when you send out a tweet and despite having many followers you only get a few visits.
