If you have a project underway, whether it is a business, company or brand, you are most likely interested in creating a corporate blog that will help you enhance your reputation and visibility on the Internet.
Why? Because this resource will allow you to show your know-how, position your brand in the market, generate trust, gain authority with your audience and help you sell more. Nothing less…
Stay with me as I explain everything to you in this article.
A corporate blog is a space associated with your website intended to offer quality informative content that responds to the needs of your target audience, so that they consider you as a relevant brand and as an option within your commercial niche.
This resource is an essential pillar in content marketing,
It is a gateway to attract, nurture and convert your buyer persona into a customer.
A corporate blog is not just a collection of articles or posts. It is a powerful platform that reflects the voice, values and expertise of your brand. It is a means to talk to your clients and to have them take you (or your company) into consideration in a more or less direct way.
A corporate blog is like a bridge that connects your business or professional project with the world.
Difference between corporate blog and professional blog
Professional or personal blogs are focused on a person’s individual experiences or professional interests (personal brand).
Corporate blogs, on the other hand, focus on topics aligned with a business or organization’s mission, vision and values that are relevant to a specific audience.
They are a direct channel to share knowledge
Experiences, and provide value to an audience of real and potential clients who have questions or needs to be resolved.
Blogging allows you to generate synergies with other strategies. By sharing your articles, you feed your Social Media strategy, email marketing , Social Ads, you recycle content, etc. After all, all your channels need content in one way or another.
In short, the advantages of having a successful corporate blog are many:
As you can see up to this point, there are many advantages that a blog brings to any brand and you would probably be losing competitiveness if you do not take them into account.
However, there are many components or factors that determine the success (or not) of it, especially with the tide of content that is published every day on the Internet.
In other words, you need to have a solid content strategy or people will simply pass you by, failing to engage or commit your target audience to your brand.
Businesses may segment their audience in ways never seen before because to a unique database. Companies may now more accurately customize special database their services by examining social media interactions, purchase patterns, and demographic data. For example, marketers can design hyper-targeted ads that appeal emotionally with specific people, rather than aiming generic messages throughout.
If one of our goals is to attract the attention of
our current and potential customers and encourage conversation around our brand, today we should undoubtedly take into account social networks, and other online communication methods, for these issues.
But always having a website, with a corporate blog on it, as the base of operations from which to launch our entire content strategy. In this way, you do not depend on any external channel and are exposed to their conditions. Therefore:
Have you decided on a platform?
In my experience, specifically for creating a blog or your company’s website, the best option is WordPress.
The design or the technical and aesthetic part of your website is a very important topic, and one to which you should pay a lot of attention, because it will directly and indirectly influence many of the factors that determine the success of your future online strategy.
Branding is the strategy that will help you build a consistent brand. When creating your corporate blog, you should base it on the visual and verbal health tourism for eye treatment identity of your brand , so that the line of your corporate image is coherent.
So, if you are still not sure what you should do or
what choice you have to make, I recommend that you first speak with a professional web designer , so that together you can evaluate the best option for your business.
On the other hand, if you think you could do it yourself, and you just need to get some technical recommendations (especially about the WordPress platform), I recommend paying close attention to this mega tutorial: How to create a blog in WordPress?
Create your corporate blog with WordPress at Webempresa
Get a “50% discount” with the special promotion: friends of José Facchin
wordpress hosting
What should you keep in mind when starting a corporate blog?
Now things are a little clearer. We have reviewed some basic general questions to get started with this work.
But what if I’m not a professional writer or don’t have the budget to hire one? Don’t worry, we’ve all had shaky starts in this world of professional blogging.
It is only through practice and continuous canada email lead training that, after a while, many of us manage to improve our technique.
Tips for writing better articles for your corporate blog
In our corporate blog we should never write about just anything, everything should have a reason.
That is why we have to develop a content strategy that takes into account a relevant theme.
Likewise, you must research and gather all the necessary information to offer truly verified data when writing these posts. Remember that any error can have a direct impact on the image and reputation of your brand.
Write what you are thinking without stoppingI am not a writer! There are professionals who have a lot of knowledge in their sector, but who believe that they will not be able to write an interesting article.
Although maybe it’s just because they’ve never actually worn it.
When I started my blog more than ten years ago, I had the same fears that you may have… today, I have more than 500 posts on my blog.
In addition to writing regular contributions to
Simply put, blogs are just another way to express your expertise and knowledge on a topic, or to give advice to your audience, on virtual paper (or video, images, audio recordings, presentations, infographics, podcasts, etc.).
Pour out your thoughts without stopping. Inspiration comes without you even realizing it and takes you to places you never thought you could go.
Therefore, always start by writing down whatever comes to mind at that moment without stopping. Then, when you finish writing that content, there will be enough time to correct it, retouch it and give the final result a more professional image.
The best way to engage your reader is by telling
them a story, because there’s simply nothing more engaging than that. Stories are better remembered and help you make your message clear and easy to share. This is the magic of storytelling .
I believe that you will not have a better opportunity to provide differential value to your brand’s products and services, and at the same time capture the attention of your readers (or potential clients), than by talking about your experiences and those of your current clients.
A good story evokes emotions in the reader and helps us build a relationship of trust with them. And a blog is the ideal place where this process can become a reality more easily.
4. Pay close attention to the title
Use compelling, easy-to-understand headlines.
You may only have one chance to capture the attention of your potential readers and the title of that article is your main basis for achieving that goal.
There are many and varied formulas for writing more viral headlines , such as:
What’s more, on many occasions, they are the story itself. Including an irresistible photograph in our articles will also help them go viral on social media, because we should never forget that these platforms show a thumbnail of the image contained in our post.
timize your content (both for people and for Google)Your current and potential clients will surely read your content during their process of analyzing and evaluating your professional characteristics and commercial qualities.
