While billions of people send text messages every year, there are other messaging channels that offer much more, such as Rich Communication Services (RCS). But what is RCS messaging and how does it work? RCS was develop as a replacement for MMS and SMS messaging . It allows Android users to enjoy many of the same features as those using Apple’s iMessage system. Although RCS was first conceiv 15 years ago, its widespread adoption has grown more recently. At its IO conference in May 2022 Google. Announc that there are 650 million monthly users and they expect to reach 1 billion by the end of 2023. Google data also suggests that people are 35% more likely to read an RCS than an email, and 74% more likely to engage with brands that use RCS. How does this benefit your business? Let’s see how you can use RCS to achieve better engagement and sales, and gain customer trust.
What is RCS message?
RCS is a messaging protocol for Google/Android users with chat features similar or superior to Apple’s iMessage.
In RCS conversations, live chats that include list of canada cell phone number multimia (think web browser, maps, and other images) can take place between businesses and the user’s native inbox (like Android Messages.
Although more people are using SMS than ever before, it has its limitations (the first text message was sent in 1992!). In 2006, a group set out to create the next step or evolution of SMS: RCS.
RCS was design to improve SMS for modern systems and nes. That means more options, images, videos, and better security.
Sinch’s Robert Gerstmann mention that one of the potential powers of RCS is that it can completely replace apps. While this may sound radical, it is possible. Many with its security it is emphasize of the most common uses of apps (checking balances, placing orders) could be handl with rich messaging. In addition, the security requir for a company to be verifi builds consumer trust, which increases the likelihood of interacting on that channel.
Is RCS only for Android phones?
Currently, Apple does not support RCS on iOS. However, with major carriers like Verizon in the US cz lists announcing their collaboration with Google, we are hopeful that both Android.
