With the help of the next and prev attributes, the search engine understood that the pages follow one another, and displayed the first one in the search. But this directive is not taken into account by Google, representatives of this search engine wrote about this in March 2019 in the official Twitter account of Google Webmasters.
Methods of SEO experts to optimize pagination pages
If you have already implemented the rel=prev/next attribute. on your site, then do not russia phone number data rush to remove it – pagination is still supported by other search engines, such as Bing. Also, John Mueller does not recommend getting rid of .
Now, Google representatives say that pages of pagination should be connected to each other by regular links. And this is enough for the search engine to understand that these are pagination pages.
It is best if the pagination page links to only one subsequent page, not to several at the same time. If you see that a pagination page with a large index is ranking better than a pagination page with a smaller index, then the problem is most likely internal links.
What we do not recommend doing
Do nothing Inaction may result in duplicates. As a result, search engines can index irrelevant pages, throw out important pages from the index. The presence of a large number e-commerce in Italy: +17% in 2014, but it’s still not …of duplicates can make the site pessimistic in search results.
Close pagination pages from indexing in the robots.txt file. In this way, the indexing of pages (products, articles) that are on pagination pages may deteriorate.
Important: Pagination pages can bring traffic to the site, so by blocking them from indexing, you are losing potential customers.
What methods are still used
You can often hear about optimizing pagination pages aero leads for various queries. With this method, pages are unique for search queries, metadata and unique texts are registered. This method is expensive and may not give the desired effect.
