When many ignore the differences in collecting the semantic core for contextual advertising (PPC) and SEO. However, they exist, and incorrectly selected keywords have a deplorable effect on the result. Below we will try to understand the nuances and why semantics for PPC and SEO are selected differently.
Let us clarify that the semantic core
(SC) is a purposefully collected set of email data words phrases and their synonyms. In the case of SEO promotion of a web resource, the semantic core:In the case of advertising (Pay per click (PPC)), keywords and phrases are mainly commercial in nature and are selected to display an ad to potential users in the context of their requests.
That is, the main goal of selecting
keywords in SEO is to raise the position of the resource in search results. For PPC, it is to win an auction against competitors and encourage users to click on an advertising banner to go to the desired page and perform a target action. Globally, in both cases, the semantic core should help in the influx of traffic and increase the number of orders.
The main search engines have special can australian data be stored overseas? free services for effective search of keywords for contextual advertising and creation of the site’s semantic core. Depending on your goals, you can use one or another resource.
Yandex Wordstat allows you to see the frequency of search queries for a specific key phrase. The service has many functions, allows you to sort out junk phrases, view tails and synonyms.
Google Ads helps to set up effectively cz lists working contextual advertising, collect a semantic core for it, and makes it possible to select users by their interests and geographic location. The service is more suitable for users who are not only targeting the Russian audience.In SEO promotion, the emphasis on high-frequency queries increases competition, volumes of work, promotion timeframes and monetary expenses. This is too expensive and impractical, especially for young sites and stores. Therefore, for SEO promotion, as a rule, low-frequency and mid-frequency queries are used to get to the TOP (unless we are talking about rare goods/services). The main page can be promoted by high-frequency queries. For PPC, on the contrary, high-frequency queries are used to the maximum extent.
