I don’t consider myself a professional trainer or speaker or anything like that. First and foremost, I’m starting businesses on the Internet. It’s my passion. It’s what gives me the strength and energy to get up every morning and enjoy what I do every day. I’m also a blogger, a marathon runner, a father and a husband like any other person who has different facets at a professional or personal level.I am a little nitpicky geek. Not with many things, but with some things. Among other things, I like symmetry and order in my content. Those who have had to collaborate with me on a blog project know this (and have suffered it). There are certain ways of presenting a post that are non-negotiable for me. So the syllabus has 4 parts that are described with 4 points each. Well, I admit that symmetry is not perfect, one has 5 but nobody is perfect
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I never set out to create a new course to sell training (and therefore generate income). The basis of my initiative is my projects and what I learn from them. In 2014, I have put on hold the subject of face-to-face training (compared to 2012 and 2013) because I wanted to focus more on singapore telegram data business. The consequence of this approach has been an incredible learning in terms of online marketing tools and techniques. I have the feeling that the most important knowledge of my career over the last 10 years has been acquired in the last 12-18 months.
If you read the title of the post you might think that I am constantly creating new courses. In fact, there have actually been two so far. Before the “Course for Bloggers” (CpB) that managed to attract more than 400 students in 10 months, I had never given face-to-face training. We could say that the online marketing workshop that I have just launched is a kind of “Course for Bloggers 2” although it is also suitable for materialni taqdim etishning mantiqiy tomoni people without a blog. This is how the process begins:
When I started with CpB there was very little in terms of face-to-face online marketing training, or at least that was my perception at the time. Now I see courses for bloggers everywhere. This is not a criticism, but an observation. Many people talk about SEO, content marketing, web analytics, but few talk b2b faxlead about launching a strong project to have readers and clients from day one. Minute zero is incredibly exciting, but few give it the attention it deserves .
Write a first syllabus with 4 pillars of the course
The most important thing of all is the title of the course . As with all content, it is the first thing that draws attention. In my case, the simplest thing would have been to call it “Course for Bloggers 2” but this would have created the feeling of not getting any benefit without having seen the first part. It is also much more complete, so even at the risk of being too general, it starts with “Online Marketing Course…”. At the SEO level, it is also the best option, although I don’t think it does much. If it positions itself with that keyword, fine, and if not, fine too.
3. Creation of detailed course content
The content of a course I launch is usually ready at most 24 hours before I teach it. Like many people, I need the pressure to stay focused on one thing for a long time. I usually start with a low level of difficulty and finish with very advanced topics. This way, beginners don’t feel lost and those with more experience end up with a good taste in their mouths because they have taken something home that will be really useful to them. It is usually good to make a good mix:
