Find more guests by tapping into lookalike guest profiles and automated tailored messages Streamline the booking processes with intuitive packages and enhanced call centers Grow revenue, providing personalized and tailored promotions and offers By maximizing the use of data across the right channels, hoteliers are able to better connect with their guests through their marketing. Understanding how AI is transforming hotel marketing – including using AI-powered tools such as Google Performance Max (PMax), and partnerships with conversational technology providers is the first step to deciding how your property should engage with the technology. Below, you will find some of the sure-fire practical ways to see immediate results that drive revenue.
AI as an Enabler for Hotel Marketing Teams
AI has emerged as a crucial enabler for hospitality through automation and predictive analytics. AI-powered tools to streamline tasks such as booking management and customer service, but it’s in marketing where digital technology really shines. Ai analyzes customer data – both on a user-by-user basis in real-time and in a large volume – providing actionable insights that marketers can use to understand their audience better and optimize marketing campaigns. For example, AI can recommend the best times to post content, the most engaging formats, and the optimal channels for distribution.
AI-Optimized Video Content
Personalization is a key area where AI excels. The technology analyzes customer data, tailoring words, pictures, and videos to engage with customers on an individual basis: creating personalized travel itineraries, recommending content based on browsing behavior, and customizing offers to maximize engagement and conversion. YouTube is a great example of AI in action. Its AI algorithms not only recommend ‘next watch’ content, but denmark email list channels can use third-party AI-generative tools to create content (which YouTube requires is tagged as AI-generated). Generating videos with different backgrounds and other elements tailored to individual preferences has helped video streaming platforms maximize engagement, driving higher viewer satisfaction and loyalty – the key objectives for most marketing campaigns!
AI in Hotel Search Engine Marketing
AI is helping digital marketing make bigger strides in the market, including: AI-aided keyword research Hotels obtain deeper insights into search patterns and user intent. Google’s BARD analyzes vast datasets to identify high-performing keywords, including brand-specific terms. This capability allows marketers to craft more effective SEO strategies, ensuring higher visibility and engagement. Something that would otherwise take months of trial-and-error by a marketing team can now be refined in days or weeks. Automation streamlines repetitive tasks, allowing marketers to focus more on strategy and creativity.
AI also helps predict emerging trends
Enabling your hotel to stay a step ahead of your competition by tapping in early to change customer behavior. Voice search optimization With the continued growth in smart how we solved these tasks speakers and assistants like Alexa, Siri, and Google Assistant, hoteliers need to optimize campaigns for this channel. How a potential customer types a query is likely to be different from how they articulate it when ‘chatting’ to their voice tool.
AI analyzes voice search queries to understand
How users phrase questions, allowing campaign content to be shaped to best respond to the variations of voice. This helps your hotel remain relevant and easily discoverable in voice search results. Repairing technical errors Broken links are, at best, a cause of frustration for website users, and at worst, can drive people away from your site in azb directory frustration. For hoteliers, AI can also be instrumental in identifying and repairing technical errors on websites – such as broken links, duplicate content, slow loading times, and gaps in data. For hoteliers, YouTube’s reach makes it a must-use platform to find and connect with both new and existing customers before driving them to your own website.
