Understanding customer behavior is at the core of marketing. That’s why psychology can provide marketers with a way to leverage human behavior and emotions to create effective digital marketing
strategies. They can also change Psicología del marketing Éxito behavior, or allow the organization to ensure that a desired behavior continues. This can help drive engagement, cultivate a brand identity, and encourage brand loyalty.
By using psychology you’re looking beyond the ‘how’ and the ‘what’.
you’re getting to the bottom of the ‘why’ to attract, influence, and engage with consumers.
in the customer’s shoes
and implement lista de correo electrónico de profesionales e industrias tactics to use the power of persuasion you need to understand psychological principles or theories. These can then be used to personalize content, streamline the customer journey or optimize the user experience.
Let’s look at 11 key psychological principles.
1. Social proofing
Social proofing refers to people’s Psicología del marketing Éxito tendency to conform to the actions and opinions of others, especially when they are unsure about the appropriate behavior or decision to make. It is a common aspect of being human to look to one another for acceptance and validation. In marketing, social proofing is sometimes used when demonstrating that a product, service, or brand is popular and widely accepted by others to make it appealing.
Another simple example is testimonials. These have a dual purpose – they showcase customers that want to be highlighted as advocates and they enable consumers to get insights from other people’s e
xperiences. Testimonials
are also a great marker of trust which can help boost conversion rate optimization.
You can also reverse Psicología del marketing Éxito social proofing. One example is a campaign by Her Majesty’s Revenue and Customs in the U.K. which datos de la celda p focused on persuading people to do their taxes on time.
While it was typical to send letters threatening interest charges, late fees or legal action to correct taxpayers’ behavior, they decided on a different approach by including content in letters that appealed to people’s sense of civic duty.
‘We collect taxes to make sure directorio usb that money is available to fund the public services that benefit you and other UK citizens,’ it read. ‘Even if one person fails to pay their taxes it reduces the services and resources that are provided.’
These small changes delivered big results with HMRC collecting £5.6 billion more overdue revenue than the previous year according to a HBR article.
