All companies must face this COVID-19 situation, it is time to look for new business opportunities.
Not only is it worrying because of its effects on health, it is also something that is creating a lot of uncertainty in the global economy. Therefore, it is time to implement marketing actions that help companies adapt and overcome the crisis.
It is important to keep in mind that a crisis is something that occurs suddenly and the response time is usually very short. Not taking care of the situation can create a negative impact on the company as well as its income.
It is important for SMS impact organizations to communicate with their audiences – employees, suppliers, customers, etc. – in a timely and frequent manner throughout the crisis. The smartest brands are those that know how to identify business opportunities in times of crisis.
There is no company that has not had to face at least one crisis during its existence, and it is precisely crises that make it essential to offer an adequate, rapid and public response to minimize the damage.
Communicate frequently with employees
It is important that list of new zealand cell phone number employees are calm and well inform so they can communicate outside the company.
With employees you must:
Share information regularly: this can be done through different channels such as social networks, email or SMS.
Explain how certain decisions were made (limiting travel/meetings, remote work, etc.).
Report regularly, providing SMS impact timely information instead of waiting to have all the information.
Keep your customers inform
To increase customer loyalty and improve their trust, it is very important to convey confidence to them. Keep them inform about how the company is functioning on a day-to-day basis due to COVID-19.
Customers are a much larger and more diverse group than employees, which is why they require a different communication strategy.
Provides and disseminates information on safety protocols and communicates good hygiene and personal grooming practices.
Use appropriate and calm language. This is a delicate moment and the priority is the health and well-being of employees, customers and the community at large. In the face of a health crisis, timely, proactive and honest local seo: the key to your business success communication from companies is essential.
Through a good cmo email list communication strategy! audiences can be kept well inform. Rucing uncertainty and having a positive impact on the development of the crisis.
