“How can I use WhatsApp to increase my sales?” This is the question that business founders, managers and marketing professionals who recognise the impact of this platform ask themselves.
After all, Chile is the second country in Latin America that uses WhatsApp the most and there is no doubt about the impact of this channel on our daily lives.
Unfortunately, however, there is still a lot of ignorance about the potential that whatsapp and digital marketing represent for businesses, which often waste time and money sending unqualified leads to their sales team or manually sending messages customer by customer.
Which translates into not meeting results and the frustration of the team who feels that they could have spent their time closing sales using better strategies.
Why use WhatsApp to increase sales
In collaboration with Treble , this article shows you how to strategically use WhatsApp to boost sales . How to increase sales whether you’re in online stores, chain stores, or B2B/B2C businesses.
Statistics support WhatsApp’s positive impact on sales in Latin America:
WhatsApp figures in Latin America
- User distribution in greenletter: who should earn more? Latin America: Brazil leads with 139.34 million users. Mexico follows with 69.69 million. Colombia has 28.9 million users, while Chile hosts approximately 15.39 million.
- 70% of companies get better results on WhatsApp than on other channels
- Using WhatsApp leads to up to 90% response rate and triples the conversion rate.
Types of WhatsApp your company can use to sell
However, first you need to know that there are two types of WhatsApp for businesses .
WhatsApp Business and its API were trust review designed to facilitate communication between businesses and customers through one of the most widely used messaging channels globally. Although both tools share the common goal of enriching customer interaction, they differ in their approach, capabilities and scale of operation, adapting to different business needs.
Read more: 6 Reasons not to use a personal WhatsApp account for your business
WhatsApp Business: the gateway for small and medium-sized businesses
WhatsApp Business is a free app designed specifically for startups and small and medium-sized businesses (SMBs). It allows businesses to establish a presence on WhatsApp, communicate effectively with their customers, and organize their product or service catalog. Some of its most notable features include:
- Business Profiles : Provide useful information for your customers, such as a business description, email, address, and website.
- Quick Replies : Makes it easy to manage frequently asked messages to answer common questions instantly.
- Labels : Organize your chats and contacts with custom labels, making it easy to keep track of conversations and customers.
- Statistics : Provides basic data on message interaction, helping to better understand customer engagement.
Ideal for growing businesses, How to increase sales WhatsApp Business simplifies personalized communication , improving customer relationships on a manageable scale.
You may be interested in: Discover 3 ways to do digital marketing with WhatsApp Business
WhatsApp Business API: Scaling business communication
The WhatsApp Business API is designed for medium to large businesses that need to communicate with customers on a large scale. Unlike the WhatsApp Business app, the API allows integration with CRM systems like HubSpot , Salesforce , and Zoho and offers a platform to automate and personalize communication at an advanced level. Its capabilities include:
- Automation and chatbots : Enables the use of chatbots to handle frequently asked questions and automated transactions, improving customer service efficiency.
- Personalized Mass Communication : Send personalized notifications, alerts and promotional messages at scale, keeping communication relevant and timely.
- Security and Compliance : Offers secure solutions that comply with global regulations, ensuring the protection of customer data.
- Integration with business systems : It integrates seamlessly with business management tools, CRM and ERPs, centralizing customer communication and data.
The API is a robust solution that facilitates the management of large volumes of messages , optimizes communication processes and allows mass messages to be sent while maintaining personalization at scale.
Read more: Can your company use WhatsApp Business API?
Making the right decision for your business
The choice between WhatsApp Business and its API will depend on the size of your company, the volume of messages you handle, and the depth of integration and automation you need.
For SMEs looking to improve their WhatsApp presence and manage communications effectively, the WhatsApp Business app is an excellent entry point. On the other hand, for companies that require a more powerful solution that is adaptable to complex systems, the WhatsApp Business API offers a platform capable How to increase sales of supporting large-scale communications and advanced automation.
How to increase your company’s sales with WhatsApp API and Treble
As a digital commerce strategy, WhatsApp API with Treble offers you multiple benefits because through it you can guide, invite, motivate and accompany your clients and prospects from the first contact, the first purchase and keep them delighted by sending them personalized content that corresponds to each of their buyer stages .
All from a verified WhatsApp account and with the support of a Meta verified partner .
On the other hand, more than 60% of people who received personalized treatment through an online store think that their experience was positive. And, isn’t it true that we all return to where we were happy?
Nurturing your relationships with your customers, making them feel welcome and remembered will make all the difference. If you do it successfully, nothing will stop this from being reflected in your sales.
Increase sales with WhatsApp API and Treble at every stage of the Funnel
WhatsApp API integration with Treble unlocks significant potential to enrich customer communication throughout the entire sales funnel , significantly boosting conversion rates.
Attraction
- Personalized outreach campaigns : Launch personalized outreach campaigns to introduce your brand or products to new prospects. Segment your audience and use Treble to send messages that resonate with each segment’s specific interests.
- Unifying agents to a single line : By connecting all your sales agents to a single WhatsApp line, you ensure consistent and continuous communication with prospects that allows for increased sales.
- Advanced segmentation to personalize campaigns : Take advantage of HubSpot variables to segment your audience and customize your engagement messages to the maximum. This integration allows you to use HubSpot properties, such as name, industry, or purchase history, to create messages that resonate directly with each segment.
Conversion
- Automated responses for sales inquiries : Implement customized automated responses to handle sales inquiries efficiently. Ensure that each prospect receives relevant and timely information that brings them closer to the purchasing decision.
- A/B Testing to Increase Conversion : Improve the effectiveness of your messaging using A/B testing.
After sales
- Proactive support : Offer proactive after-sales support by sending usage tips, FAQs or tutorials on the purchased product.
- Product Updates & News : Keep your customers informed about relevant product updates, news, or events. Use Treble to segment your customer base and send updates that are specifically relevant to them.
