We understood that due to the specificity of the niche, the amount of organic traffic will reach a plateau sooner or later. And you need to figure out how to improve its quality.
Applications and interaction with customers
The catalog site in the 2016-2017 version was frankly philippines phone number data inconvenient, outdated, lost against competitors and did not allow users to show even approximate prices.
The result is a high percentage of rejections and no applications. The team decided to improve usability.
We recommended transferring the site to the Khorosop platform in order to improve the design, structure, usability.
But at the same time keep the old url-addresses and positions in the output. The client did not dare to do it for a long time, he doubted.
He was convinced by showing the negative feedback of buyers on the lack of real prices on competitors’ pages and the results of a survey of managers.
Employees confirmed that they also hear similar complaints.
Customer feedback about working with the Inweb team
The move to the new platform took place only on June 3, 2019 and caused marketing experiments with ai on a living organism some difficulties in connection with the restructuring of business processes.
The managers got used to the site without prices, so they could not immediately adapt to the new work system, and the client independently decided to remove the prices from the online store in January 2020. This, for obvious reasons, had the effect of reducing the amount of traffic. Fortunately, we managed to convince him later.
Feedback from the project manager about working with the client
Moved to the menu “Catalog”, as well as new pages “Delivery and payment”, “Warranty”, removed the outdated section with documents. They “cleaned” the cap, instead aero leads of a bunch of information, three relevant phone numbers remained there, a basket and a feedback button appeared.
