Looking for the latest marketing hack or mega-guide? Before you look for all the answers, ask yourself if you’re asking the right questions. marketing bookPhoto rights by Fotolia I keep repeating myself. There are no truths in (online) marketing . Everything is yet to be built and discovered. That is why many people are annoyed by the self-title of “expert in…”. It is very difficult to master a field as broad as marketing (even if it deals with specific topics) which at the same time has a dynamic like few other sectors. In the early days of this blog I focused a lot on
teaching people to fishEven today
there are still many posts that give specific advice but they usually mention some important nuances. Every case and context is different. What works for me does not necessarily have to be the case for the rest of the world . Beyond completing hyper japan whatsapp number data complete guides, I want to sow a reflection in the person who reads one of my posts. My goal is that when you have read several entries in this blog, you will have a different perception of marketing than you had before reading those contents. Having someone teach you how to do specific things has an unquestionable value .
Lately I’m more into questions than answers
To find the latest you have to be clear about how to search. The best answers are the result of extraordinary questions. To be able to ask them you have to change your mindset and not follow the paths of everyone else. The best marketing my best advice before you launch a new project comes from doing things differently . It’s about daring to try something completely new and questioning old dogmas. There are pillars like emotions that will always be valid, but there are other things that will change as society does. Marketing is not written in a book, it is about writing it from scratch.
When I started this blog more than
6 years ago, social media, and Twitter in particular, was an essential pillar for reaching new readers. Google didn’t like me that much yet, so the only way to get short-term visitors was to use that source. share on networksPhoto rights by Fotolia bulk lead In the first few months of my blog, I managed to get over 1,000 visits a day, and a large part of them came from Twitter. For years, I shared at least once a new post from my blog. Looking back over the last few months.
there may be weeks where I don’t share
anything I’ve written. It’s stopped being effective. Let me explain. Twitter is not what it used to be . If we talk about the CTR of links , I see that it has dropped a lot compared to the beginning. There is a great saturation of content and even more so in a niche like online marketing. We have to ask ourselves if this evolution that we are observing today really makes sense . The time has come to look for more specific niches and not stay on the surface to tell about online marketing what everyone else is telling us. 1,000 visits more or less do not change my life .
